Descrbe the marketing strategies being followed by toyota for the Prius. Do you think Toyota should convert all of its cars to hybrids? why? why not?In what stage of the product life cycle is the Toyota Prius?The Prius is nearing the end of its second generation.
The first generation was the NHW11, which was marketed in the U.S. from 2000 to 2003.
The current generation is the NHW20, introduced in 2004 and will end production after the 2009 model year.
The next-generation Prius will be powered with a Lithium-Ion battery (NHW11 and NHW20 are nickel metal-hydride powered).
As long as the Prius continues to be a good seller, Toyota will keep on improving it through redesigns every few years.
Toyota did state that they plan to offer a hybrid version of each vehicle in their line in the next few years. That will be great, especially in the minivan segment where there isn't a hybrid available yet from any carmaker.
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