Monday, February 13, 2012

How effective was the policy of toyota of 2006?

On September 20th 2006, the Financial Times reported that Toyota was planning 鈥榓 big push in the compact car market鈥? targeting the 鈥榚merging markets including Brazil, India and Russia鈥? Can such a policy be subject to rational planning, for instance across production, distribution and sales activities? Or is it a corporate experiment that generates data as it goes along?How effective was the policy of toyota of 2006?Policies like Toyota's are both the result of rational planning based upon market information as well as a hunch or two. Toyota believes that high priced petroleum is here to stay and understands that better gas mileage comes chiefly from driving smaller light-weight automobiles. They have been making a big bet in this direction and it is paying off for them as they are now the second largest car maker in the world (GM is still first).



Any marketing plan generates data as it goes along and corporations adjust their plans accordingly.

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